2025 Mitsubishi Outlander – For your out there life | Mitsub…
Mitsubishi Motors New Zealand (MMNZ) is going off-script with its latest Outlander
campaign – casting 13 kids in star roles straight from its own staff’s families.
In a fresh take on traditional auto advertising, MMNZ’s newest TV ad features a delightfully
chaotic cast of kids and animals – from the CEO’s granddaughter to Willow, the office dog.
Much of the campaign was filmed at MMNZ’s head office in Porirua, grounding the story in the
brand’s own backyard.
The creative was developed in partnership with Wellington-based agency Once Upon a Time,
directed by Ro Tierney, produced by Louise de Groen and led from MMNZ’s side by Reece
Congdon, Jordan Roes and Alice Heyward. Campaign photography was captured on the day by
Steve Boniface and behind the scenes content shot by Moments Productions.
Among the featured MMNZ talent are children from the Thomas, Brown, Stote-Blandy, Swaney,
Congdon, Kamoto, and Whiteman families, as well as five members of the Aspire Cheerleading
team from Bigair Gymsports & Cheerleading in Tawa (of which Reece Congdon’s 12-year-old
daughter Ivy is an enthusiastic member).
http://www.mmnz.co.nz/vehicles/outlander
Source: Mitsubishi Outlander – Full credit to the creator. Visit the channel, leave a like, and subscribe to stay updated with all the latest content!
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