JD Power Explained – Why These Scores Aren’t All About “Reli…
The biggest fanfare is frequently made about the least understood “quality” metric in America: JD Power’s famous IQS and VDS. The big thing to know about JD Power’s numbers? They are a combination of what most people would consider “reliability” *AND* a number of other survey categories jammed together into one ranking system. The other thing to know? You’re not really the customer. Have you heard the saying: if something is free, then you’re not the customer, you’re the product that’s for sale? Well, basically that’s the case here. The reason JD Power exists is to survey customers and then sell that data back to the companies whose products they surveyed…
Here’s why we don’t talk about reliability much: https://youtu.be/WicesuUvTXo
And resale value? Same thing: https://youtu.be/635cX7A3E_Y
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