Resale Value: Myth vs Reality | Why It Matters Less Than You…

Resale value is complicated. Let’s discuss when it matters, when it doesn’t, and why you might be thinking about it wrong. I constantly hear people saying things like “I wouldn’t buy X because it has terrible resale value.” But is the resale value actually bad? The answer might surprise you. What might surprise even more folks is that the resale value on some much vaunted vehicles like the Wrangler isn’t actually that great…
Even more importantly, if you lease your vehicle, or “drive it till the wheels fall off”, “resale value” is not only meaningless, it’s distracting from the overall cost of ownership.
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