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Introducing The BMW i Vision DEE: The Ultimate Companion

BMW USAJuly 10, 2025Last Updated: July 10, 2025

586 1 minute read

Experience the BMW i Vision Dee: https://www.bmwusa.com/concept-vehicles/ivision-dee.html

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Get a glimpse into the future while paying homage to the past in this short-film starring 80’s movie stars Arnold Schwarzenegger (loving the look, by the way) & featuring a cameo of David Hasselhoff.

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For Arnold, the past represents a time when everything felt ‘real’, where cars & mix-tapes brought people together for friendship & love.

For BMW, this takes form in the cutting edge of automotive design, performance, and technology in every BMW Concept Vehicle.

The next step in this journey leads to the ultimate digital companion, the BMW i Vision Dee. Imagine technology infused with a human touch. A Machine whose intelligence is emotional rather than artificial. A Vehicle with voice, facial expressions, and a true personality.

DEE is your portal to the digital realm.

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